Top 5 Beauty Retail Apps on iOS in Mexico, Q2 2025

In the second quarter of 2025, the beauty retail app landscape on iOS in Mexico showcased varied trends. Here's a closer look at the performance of the top five apps in this category.

Sephora: Compra en Línea saw significant weekly downloads throughout the quarter. Starting at 11K in early April, downloads dipped to 4.8K in mid-June before rising again to 7.1K by the end of June. Active users fluctuated between 60K and 78K, with a peak of 78K in the final week of June.

The Bath and Body Works México app experienced a peak in weekly downloads at the end of May with 3.9K, following a steady increase from 327 in late March. Weekly active users remained relatively stable, averaging around 55K, with a slight increase to 63K in the last week of May.

娜拉美妆 displayed a unique pattern in downloads, spiking at 9.9K in mid-April before dropping to single digits later in the quarter. This app did not report active user data for the period.

Downloads for Terramar Brands ranged from 527 to 1.1K, with a noticeable peak of 944 in late June. Active user data was not available for this app.

Finally, ISDIN México maintained a consistent download range between 572 and 871, with no significant fluctuations reported in active users.

These insights, drawn from Sensor Tower's comprehensive data, highlight the shifting dynamics of the beauty retail sector on iOS in Mexico. For more detailed analytics and trends, visit Sensor Tower for further insights.